It’s been a few months since I last posted, and to be honest, I can feel the weight of that silence. It’s not because I haven’t had anything to share—it’s because the journey of starting and running a business feels like a constant loop of doing, adjusting, learning, and redoing. What can I say when my mind changes as often as the wind blows? Is there anything even worth recording and documenting then? 

I think the answer is yes - because being agile and willing to adapt and change is part of the game. So I'm back, and I'm hoping to be more consistent.

I’ve done a lot in the past few months: I launched an app, only to shut it down. I switched platforms and delivery systems. I revamped my messaging. I change my mind about what I want to share with my clients and how. I've kept searching, shifting, adjusting - hoping I'll finally land upon the correct combination. It hasn't been easy, but I can honestly say that I have not felt overly discouraged. It's tough, but in that kind of way that puts callouses on your hands and builds up your endurance.

When you first start a business, you want things to be perfect. You dream of smooth launches, flawless systems, and happy clients. But the reality is different. It’s normal to have to go back to the drawing board, but that doesn’t mean you’ve failed. It just means you’re figuring it out as you go. And that’s okay. When you start small and launch a "minimally viable product" you can take those risks. 

As someone who defines herself by how capable she can be, one of the hardest things to swallow has been the fact that I don’t always know what’s going to work. Sometimes I have a vision and it just doesn’t come together the way I had hoped. Other times, I learn that what I thought my clients needed isn’t actually what they want. And it’s not easy to accept that you’re still figuring things out whiel your clients are feeling overwhemled or inadequately served. It feels like you're not succeeding when things aren't coming together right away. But here’s what I’ve learned—failure isn’t the end of the story. It’s the beginning. It’s the learning process. It’s normal.

Lately, I’ve been lucky enough to have some amazing clients who’ve helped me see where things need to improve. They’ve shown me that I don’t need to overwhelm them with information. They want practical, actionable tips that they can use now. And that’s been a big shift for me. I started out wanting to share everything I knew about nutrition, gut health, and wellness, but what people really need is simplicity.

The truth is, running a business feels a lot like the changing seasons—there’s unpredictability, and there are times when it feels like the storm won’t stop. But just like the seasons, change is part of the cycle. The hard days are what lead to the breakthroughs. The struggles make the successes that much sweeter.

Takeaway Lessons:

  • Failure is part of the process: If you’re not failing, you’re not learning. It’s normal to not get things right on the first try.
  • You don’t have to have it all figured out: Perfection isn’t the goal—progress is. Take it one step at a time and trust that you’ll get there.
  • Set expectations up front: I'm able to have these struggles safely because I set the expectations clearly in the beginning - that I am just starting out and trying new things. This will be a bumpy ride, but I'll be there the whole way and we will achieve your goals. Knowing this, I priced accordingly (aka free). 
  • Don’t overwhelm your audience: People don’t need every detail. They need simplicity and practicality.
  • It’s okay to pivot: If something isn’t working, it’s not a failure. It’s an opportunity to adjust and try again.
  • Be patient with yourself: Building something takes time. You won’t have all the answers right away, and that’s okay.

There are still days when I feel uncertain, when I wonder if I’m making the right decisions. But that’s part of the process. And I’m learning to trust that, as long as I keep moving forward, I’ll find my way. No matter how many wrong turns I take, I’m not giving up. I’m learning. I’m adapting. And I’m excited to see what’s next.